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Music industry shows us how to discover more value in our products

By Nial Adams

My close friends will tell you that I’ve a rather eclectic (or perhaps that should be eccentric!) taste in music.  I grew up as a young teenager on a diet of hard rock and heavy metal.  Then I discovered the beauty and complexity of classical music and fell in love with composers like Tchaikovsky, Mahler, Rachmaninov, etc. 

Broadening my tastes even further as young adult I went all retro and spent my time soaking up the likes of the ‘Stones, the Doors, Clapton, etc.  Now my tastes have changed even more and my iPod carries a complete mix of everything from indie, pop, dance, house, trance, blues and some very obscure ‘world-music’ but my real passion lies with ambient trance and in particular any of the amazing work by Simon Posford, a genius of acoustic/electro ‘ambient psy-trance’… no seriously!

So why am I telling you all this?  Well, here’s an interesting lesson in marketing that I’ve just been massively impressed by.

Younger Brother, a music project by Mr Posford and Co, are about to cut a new CD but have taken a very different route to market; you might have even become aware of it before.  It’s called Pledge Music and this is how it works; before the CD is actually recorded the artist asks their followers and fans (their community or ‘tribe’ in marketing terms) to pledge what they will commit to buying when the new CD is released.  It’s a form of pre-selling, if you like.

By asking for fans to pledge their support in advance the artist knows if the new production is going to be a success before they’ve even created the actual product.  Clever, eh?!  If the volume of support just isn’t there, then they won’t go ahead with the recording and it’s back to the drawing board (or should that be rehearsal studio?), I guess.

I hope you’re really getting the point here; this is how a business – perhaps your own – can test market a product before it is even created, avoiding the risk of stacking the shelves with something that people perhaps won’t want to buy.

Even more than this though, it completely changes the dynamics of how the consumer relates to the vendor.  And it’s this element that I’m really very excited about; it’s a perfect example of a shift in strategy that I’m trying to make business owners more aware of.

I’ve pledged my support for the new Younger Brother project and pre-ordered my signed copy of the new CD.  So I’ve played my bit in helping this creative work to actually take place, I feel far more attached to the product, even part of the whole process, one of the team.  Now we’re on the same side.

You should know by now that marketing has changed massively over the past few years and this approach of community marketing, attraction marketing, whatever you decide to call it, has and will continue to change the dynamics of how we engage with our customers and clients and them with us; it also builds far stronger bonds and real customer loyalty and attachment.

Now here’s the icing on the cake and the real reason that has inspired me to share this with you; Younger Brother are not only asking for pledges for enough CDs, they have come up with a whole list of other exclusive offers that will raise enough finance to make the project fly.

Here’s a list of just some of the additional extras that I can pledge on:

Handwritten Lyric Sheet
Handwritten Thank You Note
Come to a Rehearsal
A signed drum skin
Be in one of our videos
Signwriting Sketchbook
A personal track mix

And my all-time favourite…

An acoustic gig by the band at my own house!

Here’s the link if you want to see the whole list (and prices) and you might even want to become part of the project and pledge your support too – http://www.pledgemusic.com/projects/youngerbrother

Oh, of course you get to sample their previous work on the site as well!  Personally, I’d recommend anything from ‘A Flock of Bleeps’, which sits firmly in my top ten CDs.

I hope you can really see why this is such an inspirational way of looking at how you can create multiple products and from the example of something as humble and ubiquitous as a music CD.

So, how could you look at your own sales/marketing proposition differently and how many new products are there for you to create from the resource you already have?!?

Now go and get your magic monkey juices flowing… and get creative with your marketing!

Nial

NEWS: the PUSH Marketing Academy has the new Autumn Term starting in Norfolk, UK on the 11th October and you’re invited to find out more.  The Academy Open Event takes place in Norwich on the 28th September.  For more information and your free ticket (worth £97) please visit www.PushYourMarketing.co.uk

You have probably been looking for a internet marketing business plan, which is complex and confusing and had no luck. I will give an overview of what to do every day to succeed with your internet marketing business plan. There is a four-step process that follows the success of each distributor. You must have a product and other products for use as a means to achieve additional sales. Most people who come online looking to start marketing online with affiliate marketing to promote any other product. It is preferable to start creating your own product, because it gives the opportunity to follow the internet marketing business plan.

The internet marketing business plan is the first to generate traffic. There are three main ways to generate traffic. The first method primarily through affiliates promoting your product.  Members can bring floods of traffic to your site. The second main way to generate traffic through pay per click advertising. Paying for keywords on search engines like Google or Yahoo. The director of the third generation of traffic is through search engine optimization. That means you have to do a keyword research and keyword in making web pages and links back to web pages. The second stage of the internet marketing business plan is to channel visitors to your homepage email capture.

Do you want to capture the email as much as possible to your target audience and build relationships with them is to earn their trust. The third phase of the internet marketing business plan to be channeled to a page describing the product label. When a person buys a product in your initial step for the other products are designed to offer more value and make additional sales.

Trading Myths and Real Truth

Have you ever come across some trading myths and real truth about the stock market? We will discuss about this here. Always remember that if you believe in thes myths which are followed by the bulk of traders, it would restrict your chances in making significant trading profits. You should however be aware of the stock market if you wish to invest your money. There are at least ninety percent people who believe the myths and this is the reason why we see ninety percent of the people are not successful in trading profits in the Indian stock market.

Be in the market even if you miss a move
You are quite familiar that traders love excitement and according to their view they might catch the big move if they are in the market. But originally speaking, there are no chances in this case. So you should stay out of the market until they come otherwise you would end up losing all your hard earned cash. So, you should have patience.

Diversification reduces risk
You should have high confidence in order to go for the big moves. As you know that stock trading is all about calculating risks, so you need to hit it hard in order to make big profits. Diversification simply dilutes your profit in the market.

Day Trading is much better than long term trading as it is less risky.
There are many brokers who believe in the myth that day trading is much better and are less risky. So if you tend to believe it then they would make morecommission. So long term trading is much safer than day trading as say trading is good for short term investment. So, you should be fully aware of this.

Many people are earning handsome with online video marketing only. But who fails to be succeed with it, they do some common mistakes actually. In this article I will cover that mistakes how to over come that mistakes to be successful.

As it is very hot now a days. Because it is very easy to start and make profits at zero cost. No matter what you are selling or promoting. You can simply make a video related to your product or service and upload it in your youtube campaign to promote it.

It don’t require you to have previous experience or knowledge. You just need to speak a little bit in the video about the product or service providing them information, telling them features and benefits of your product or service.

While online video marketing, be polite in the video and generous. It is the 1st rule. Have a happy and friendly mood while introducing yourself in the video and don’t hide your face or shy when you are performing in front of webcam in the video. Make a little bit fun to let them find you a friendly person. Don’t over do it although because you are not going to win a fun contest with this video.

Give them your website link on the start and at the end of the video. And ask them to visit your website to get more information. Don’t behave your audience like a sales man who wants to try to sale all time. This is the key to failure of online video marketing. If you did this, they will close the video immediately and move to the next one.

Keep the video interesting. Have a little bit sexy lady’s thumbnail picture in the start of the video because it works. It will attract the visitors itself before even playing the video and encourge them to watch the video. Just make them your friends first, later you can share your products, can promote affiliate services to them even.

As there are many other ways and tricks to get more and more views to your online video marketing campaign. Which you must to learn to get more and more targeted visitors to your websites to make more sales and more money.

Applying of Article Marketing Tips can vary from internet marketer to internet marketer. But if you don’t know and use the following 15 article marketing strategies, you will most likely lose thousands of dollars every month. 

15 Article Marketing Strategies You Should Certainly Use To Avoid Losing Thousands Of Dollars:

 1.    Submit Articles Daily. 

It is important to publish articles every single day to quickly get indexed by Google.

2.    Write Short Articles.

Readers prefer reading short articles. Besides, you will produce more articles if you keep each short.  

3.    Write In Talking Style.

 Try to give answer to the readers’ questions related to certain niche. Be frank.

 4.    Put Attractive Titles.

 Your article titles should be not only attractive, but also intriguing.

5.     Create a Persuasive Resource Box. 

The more convincing your resource box, the more clicks and sales you will get.  

 6.    Write Several Articles Without Any Pause.  

In this way, you will be able to work more productively. 

7.    Choose The Niche You Have Enough Knowledge In. 

The speed and effectiveness of your article marketing will depend on how well you are familiar with the niche you are promoting. 

8.    Copy Popular Article Marketing Experts’ Model.  

Try to apply other experts’ article marketing strategies. 

9.    Do Proper Keyword Research.  

Use several tools and make a full list of low-competitive keywords.

10.  Write Down Article Titles For Full Week In Advance.

This will save your much more time. 

11. Submit Your Articles To Top Do-Follow Article Directories.  

It is important especially to remember this article marketing tip. 

12.  Outsource Massive Submission.  

Outsource article spinning and massive article submission at least once a week.

13.  Make an Article Marketing Plan. 

Create a plan for your article marketing campaigns. 

14.  Make A Daily Report.  

Write down your daily success and failure. 

15.  Turn articles into videos.  

Turn each article into video within minutes using special services like Article2Video .

Conclusion: 

Just imagine how much you would earn if you apply these 15 article marketing strategies on a regular basis! So act just today!