XonMarketing.com | Blog of Experienced Marketer

“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.”

-Lee Lacocca

It is a well-known fact that businesses need marketing to survive. No matter how good is your product or how excellent is your services or ideas, you need to reach out to masses in order to generate sales, otherwise you will get to nowhere. The importance of marketing was also highlighted by the CEO of Nike, Phil Night who once said that,

“The most important thing we do is market the product. We have come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool”.

-Phil Knight, CEO Nike

As we all know that, products and services changes with demand and so does the marketing techniques. Previously print media, radio and television were considered to be the sources of marketing but now with the advent of internet, online marketing is flourishing day by day and is becoming the fastest and the inexpensive source of sharing information almost everywhere around the world. As internet is evolving as a social web site with interactive communication, internet marketing has gained popularity. Various statistics reveal that online advertising has grown to be worth tens of billions of dollars annually, in just a few years. According to a report published by Price Water House Coopers (PWC), that in the year 2006, 16.5 billion US dollars was expected to be spent on online marketing in the United States. Also in UK, the Internet Advertising Bureau (IAB) reported that, internet marketing has flourished in recent years becoming a multi-million pound industry.( Source: www.iabuk.net).According to a study by the IAB and PricewaterhouseCoopers (PwC) , spending on online advertising in the UK might reach to 1 billion pounds for the first time, fuelled by increased use of broadband.

These figures advocate the growing importance of internet marketing as also reaffirmed by David Silverman, Partner, Entertainment and Media Practice, PricewaterhouseCoopers, who said that:

“The latest results reaffirm the internet’s growing importance for marketers to integrate online advertising into their overall media plans.”

This is the reason why companies are constantly engaging in adopting various successful internet marketing strategies in order to reach out to their target markets and Article Marketing is one of the most effective of all. This book is dedicated to impart you with an in depth information about Article Marketing. If you want to become a successful online marketer and want to stand out of your competitors through incorporating effective article marketing tactics than this book is essentially worth reading for you and will help you explore what is article marketing, its importance, its scope, its benefits, how to create an effective article strategy and employ valuable article marketing tactics and much more. But before getting into much depth, first let’s have an introduction about article marketing and how it is associated with viral marketing another online marketing phenomenon.

What is Article Marketing?

Article marketing is a form of online marketing that companies incorporate to advertise products and services to the potential market. The term article marketing is not novel to us, although its form has been changed prominently. Traditionally article marketing was done through print media as it was the only medium of mass communication. Companies or businesses in an effort to increase their customer base used to supply useful content in the form of an article to leading newspapers free of charge. Newspapers in turn publish these articles and in return prints the companies contact information with the article. For example visa consultants may submit an article on the latest visa regulations and newspaper might publish this article with the name and contact information of the visa consultants. Hence it is a win-win situation for both the players.

Today with the internet revolution, article marketing has taken the form of internet article marketing. Companies today in order to market their services and products to the customers and to create brand awareness are engaging in article marketing activities via various online article directories like ezine and many others. By posting their articles in various article directories and linking articles with pages of their own websites companies can generate leads for their businesses in order to flourish. Some online marketers often in order to maximize their online article marketing campaign results try to submit their articles to multiple article directories.

 Importance of Article marketing

As we have mentioned earlier that internet is becoming a wider source of communication. This fact is in itself sufficient to manifest the growing importance of online article marketing. Companies today are widely launching article marketing campaigns to develop more and more leads for their business.

Before exploring more about article marketing, it is essential to mention that, the success of article marketing hugely depends on the strategies used by a marketer to develop and run an online article marketing campaign and as internet is becoming more and more of a social medium, Viral Marketing is becoming essential for any type of online marketing campaign including article marketing. Marketers who want to market their products and service via creating and publishing articles online should implement effective viral marketing campaign to enhance the affectivity of their article marketing efforts.

Several methods of promoting businesses have been created and developed in recent years. Traditionally, article marketing is published in paper-print form but as the marketing world is evolving, as well as technology, article marketing is now available online through the internet. Article marketing is considered as one of the most effective and fastest ways to promote products, companies or businesses in the world through write-ups. You can’t just set aside the benefits your company can achieve by using article marketing. Here are the top ten reasons to use article marketing as part of your business plan.

REASON #1: INCREASED ONLINE PRESENCE WITH ARTICLE MARKETING

Most businesses nowadays desire to make their presence known to the online world in order to have increased exposure with their target audience and one of the best ways to achieve this is by using article marketing. Making your products or services more visible in the market is one good reason to use article marketing as a marketing tool. All you have to do is write quality articles related to your business that include useful links leading back to your website and submit them to the article directories available on the web. By this, you influence people in your particular niche to become your customers and persuade them to buy your products on a regular basis.

REASON #2: ARTICLE MARKETING IS INEXPENSIVE AND COST-EFFICIENT

You don’t even need to spend a single cent to have online exposure for your business. Several free article directories can publish your articles on the web or you may also consider your own site or blog to promote your company. With article marketing you are earning but not spending…that’s a pretty good return on in investment, don’t you think?

REASON #3: ARTICLE MARKETING OFFERS A GREATER BRAND AWARENESS FOR YOUR BUSINESS

Article marketing is not intended just for exposure but to improve your company’s visibility on the web and increase the awareness of your products or services to target consumers. Websites with new and updated content are more preferred by search engines. So, your article must be of high quality and with a bulk of information that will catch the attention of many prospects. Well written articles will be re-distributed to other web pages and will further promote your own web site. Also, if you publish a good quality article with high ranking article directories you can attract millions of visitors each and every month. Article marketing creates great exposure for your company’s brand by including your business’ signature, information and most importantly links leading to your website.

REASON #4: GENERATION OF BACK LINKS TO YOUR WEBSITE WITH ARTICLE MARKETING

Page rank in Google and other search engines are often based on the number of inbound links and also the page rank of the provider of the links. The higher the page rank, the higher the importance of the content of such a particular website. Article marketing is a highly effective technique to increase the number of back links to your company’s web site. Whenever your article is published and re-distributed it will benefit your business by receiving a link back to your website, increase traffic and attract more visitors. Article marketing will be more beneficial if you publish a high quality article in a high ranking page of article directories.

REASON #5: ARTICLE MARKETING IMPROVES YOUR COMPANY’S REPUTATION AND PROMOTES YOUR EXPERT STATUS.

If you write more than a couple of high quality articles concerning your business it will enable you to establish a degree of authority and improves your reputation from other authors and companies on the web. Publishing many articles with good quality will prove your expertise in the field and thereby improves your article’s visibility and business’ exposure.

REASON #6: ARTICLE MARKETING WILL PROMOTE YOUR BUSINESS, PRODUCTS AND SERVICES

Millions of people are surfing the internet so it is a great opportunity to promote your products or services compared to what traditional advertising can give you. Expanding your reach to people all over the world to promote your business is possible with article marketing. Provide your readers with useful information that they can use and share among other people and your business will spread to thousands of readers around the world.

REASON #7: ARTICLE MARKETING INCREASES YOUR SEARCH ENGINE RANKING
Article marketing is a known technique for making your page rank higher with search engines. Your website will also benefit with additional traffic from the directories where your article was published if their web pages are also high in ranking.

REASON #8: ARTICLE MARKETING ATTRACTS MORE CUSTOMERS

Making your articles place on high ranking pages from search optimization will attract more actual and potential customers, especially if you provide the information they are looking for. The possibility of referring your articles to others is clear if you meet the criteria and publish high quality articles.

REASON #9: INCREASE YOUR SALES WITH ARTICLE MARKETING

Letting the world know about your and your products or services though article marketing will increase the awareness of your target customer and they may consider your company the one who can satisfy their needs, hence they will become your regular customer and your business will generate higher sales.

REASON #10: USE ARTICLE MARKETING TO PROVE YOUR BUSINESS CAPABILITIES
By utilizing article marketing, your business will be well known for its expertise not only in your particular niche but also in any associated fields, which will help to develop trust from potential customers. You can prove your business’ capabilities by lending your audiences useful information by which your company can provide.

With the increased tension of competition in the marketplace, article marketing can make your products or services stand out among the others. You will not appreciate the benefits article marketing can give you unless you try it and see the unexpected success it has on your business throughout the world. You must be practical in this time of global recession and make the right move! Start achieving your success through article marketing now!

Thinking of going into business ? A very wise thought, and a certain way of fulfilling your dreams of financial independence – saying goodbye to the tyranny of the poor paypacket, and being shackled to the millstone of time-based toil. However very many dreams are quick to become nightmares . Save yourself the long sleepless nights and read these few lines.

It can not be said too many times that success in business comes as a result of planning. You need to have a detailed, written plan that shows you what your ultimate goal is, the reason for your goal, and to enumerate each milestone that must be passed in order to reach your goal.

A business plan is a written definition of, and an operational plan for achieving your goal. It is the tool which defines your basic product, income objectives and specific operating procedures. You must have a business plan if you aim for yoir business to attract investors, obtain financing and hold onto the confidence of your creditors, particularly in times of cash flow shortages.

The business plan is a long range “map” to guide your business to the goal you’ve set for it. This plan details the what, why, where, how and when, of your business .Your financial proposal is a request for money based upon your business plan – your business history and objectives.Understand the differences. They are closely related, but they are not interchangeable.

Writing and putting together a “winning” business plan takes study, research and time, so don’t try to do it all in just one or two days. Dpn’t sit atyour computer and bang it out in thirty minutes. Coax it all out gently from your brain. Start with a loose leaf notebook, plenty of paper, pencils, pencil sharpener, and several erasers. Get your mind “in gear” and begin thinking about the business plan. As you do this, you will note that your mind begins to race at more than 10,000 thoughts and ideas per minute . Aren’t you glad you are not at your computer ? So, it’s a good idea to leave off the writing for a few days, and just carry a pocket notebook and jot down the business ideas as they come to you – ideas for sales promotion, recruiting distributors, and any other thoughts on how to operate and/or build your business. Later, when you’re actually working on your business plan, you can take out this “idea notebook” – evaluate your ideas, rework them, refine them, and integrate them into the overall “big picture” of your business plan. If the idea of doing this has you fazed and feeling quite hopeless, never mind you can invest a little money in buying a sample business plan which relates to your business . (See Article Reference)

The best business plans for even the smallest businesses run 25 to 30 pages or more, so you’ll need to “title” each page and arrange the different aspects of your business plan into “chapters.” The format should pretty much run as follows:

- Title Page
- Statement of Purpose
- Table of Contents
- Business Description
- Market Analysis
- Business Location
- Management
- Current Financial Records
- Explanation of Plans For Growth
- Explanation of Financing for Growth Documentation
- Summary of Business & Outlook for The Future
- Listing of Business & Personal References

This is a logical organization of the information every business plan should cover. There are reasons for structuring your business plan. Having a set of “questions to answer” about your business forces you to take an objective and critical look at your ideas. Putting it all down on paper allows you to change, erase and refine everything to function in the manner of a smoothly oiled machine. You’ll be able to spot weaknesses and strengthen them before they develop into major problems. Overall, you’ll be developing an operating manual for your business – a valuable tool which will keep your business on track, and guide you in the profitable management of your business.

It is assumed that the business is your idea, and not a fad activity, so it is very important that YOU do the planning. This is YOUR business plan, so YOU develop it, and put it all down on paper just the way YOU want it to read. out of other people is advice ; talk with,listen to, and observe, other people running similar businesses; enlist the advice of your accountant and attorney – but at the bottom line, don’t ever forget that it has to be YOUR

BUSINESS PLAN! Remember too, that statistics show the greatest causes of business failure to be poor management and lack of planning – without a plan by which to operate, no one can manage; and without a direction in which to aim its efforts, no business can attain any real success.

On the very first page, which is the title page, put down the name of your business – GREAT BIZ; business address underneath. Now, skip a couple of lines, and write in all capital letters: PRINCIPAL OWNER – followed by your name if you’re the principal owner. On your finished report, you would want to center this information on the page, with the words “principal owner” offset to the left about five spaces.

Example:

GREAT BIZ
1234 SW Great Ave. Greatville, USA 00000
PRINCIPAL OWNER: Your Name

That’s all you’ll have on that page, except the page number…

-1-

Following your title page is the page for your statement of purpose. This should be a simple statement of your primary business function, such as:

We are a service business engaged in the business of selling business success manuals and other information by mail.

The title of the page should be in all capital letters across the top of the page, centered on your final draft – skip a few lines and write the statement of purpose. This should be direct, clear and short – never more than two (2) sentences in length.Then you should skip a few lines, and from the left hand margin of the paper, write out a subheading in all capital letters, such as:

EXPLANATION OF PURPOSE.

From, and within this subheading, you can briefly explain your statement of purpose, such as: Our surveys have found most entrepreneurs to be “sadly” lacking in basic information that will enable them to achieve success. This market is estimated at more than 100 million persons, with at least half of these people actively “searching” for sources that provide the kind of information they want, and need.

With our business, advertising and publishing experience, it is our goal to capture at least half of this market of information seekers, with our publication, MONEY MAKING MAGIC! Our market research indicates we can achieve this goal, and realize a profit of $1,000,000 per year within the next 5 years…

The above example is generally the way you should write your “explanation of purpose,” and in subtle definition, why you need such an explanation. Point to remember: Keep it short. Very few business purpose explanations are justifiably more than a half page long.

Next comes your table of contents page. Don’t really worry about this one until you’ve got the entire plan completed and ready for final typing. It’s a good idea though, to list the subjects (chapter titles) as I have, and then check off each one as you complete that part of your plan. By having a list of the points you want to cover, you’ll also be able to skip around and work on each phase of your business plan as the idea or the interest in organizing that particular phase, stimulates you. In other words, you won’t have to make your thinking or your planning conform to the chronological order of the “chapters” of your business plan – another reason for the loose leaf notebook…

In describing your business, it’s best to begin where your statement of purpose leaves off. Describe your product, the production process, who has responsibility for what, and most importantly, what makes you product or service unique – what gives it an edge in your market. You can briefly summarize your business beginnings, present position and potential for future success, as well.

Next, describe the buyers you’re trying to reach – why they need and want or will buy your product – and the results of any tests or surveys you may have conducted. Once you’ve defined your market, go on to explain how you intend to reach that market – how you’ll alert these prospects to your product or service and induce them to buy. You might want to break this chapter down into sections such as… publicity and promotions, advertising plans, direct sales force, and dealer/distributor programs. Each section would then be an outline of your plans and policies.

Moving into the chapter on competition, identify who your competitors are their weaknesses and strong points – explain how you intend to capitalize on those weaknesses and match or better the strong points. Talk to as many of your “indirect” competitors as possible – those operating in different cities .One of the easiest ways of gathering a lot of useful information about your competitors is by developing a series of survey questions and sending these

questionnaires out to each of them. Later on, you might want to compile the answers to these questionnaires into some form of directory or report on this type of business.It’s also advisable to contact the trade associations and publications serving your proposed type of, business. Forinformation on trade associations and specific trade publications, visit your public library, and after explaining what you want, ask for the librarian’s help.

The chapter on management should be an elaboration on the people operating the business. Those people that actually run the business – their job titles, duties, responsibilities and backfilled resume’s. It’s important that you “paint” a strong picture of your top management people because the people coming to work for you or investing in your business, will be “investing in these people” as much as your product ideas. Individual tenacity, mature judgement under fire, and innovative problem-solving have “won over” more people than all the AAA Credit Ratings and astronomical sales figures put together.

People becoming involved with any new venture want to know that the person in charge – the guy running the business knows what he’s doing, will not lose his cool when problems arise, and has what it takes to make money for all of them. After showing the “muscle” of this person, go on to outline the other key positions within your business; who the persons are you’ve selected to handle those jobs and the sources as well as availability of any other help you might need.

If you’ve been in business on any kind of scale, the next chapter is a picture of your financial status – a review of your operating costs and income from the business to date. Generally, this is a listing of your profit & loss statements for the past six months, plus copies of your business income tax: records for each of the previous three years the business has been an entity.

The chapter on the explanation of your plans for the future growth of your business is just that – an explanation of how you plan to keep your business growing – a detailed guide of what you’re going to do, and how you’re going to increase your profits.These plans should show your goals for the coming year, two years, and three years. By breaking your objectives down into annual milestones, your plans will be accepted as more realistic and, be more understandable as a part of your ultimate success.

Following this explanation, you’ll need to itemize the projected cost and income figures of your three year plan. It’ll take a lot of research, and undoubtedly a good deal of erasing, but it’s very important that you list these figures based upon thorough investigation. You may have to adjust some of your plans downward, but once you’ve got these two chapters on paper, your whole business plan will fall into line and begin to make sense. You’ll have a precise “map” of where you’re headed, how much it’s going to cost, when you can expect to start making money, and how much.

Now that you know where you’re going, how much it’s going to cost and how long it’s going to be before you begin to recoup your investment, you’re ready to talk about how and where you’re going to get the money to finance your journey. Unless you’re independently wealthy, you’ll want to use this chapter to list the possibilities and alternatives.

Make a list of friends you can approach, and perhaps induce to put up some money as silent partners. Make a list of those people you might be able to sell as stockholders in your company – in many cases you can sell up to $300,000 worth of stock on a “private issue” basis without filing papers with the Securities and Exchange Commission. Check with a corporate or tax attorney in your area for more details. Make a list of relatives and friends that might help you with an outright loan to furnish money for the development of your business.

Then search out and make a list of venture capital organizations. Visit the Small Business Administration office in your area – pick up the loan application papers they have – read them, study them, and even fill them out on a preliminary basis – and finally, check the costs,determine which business publications would be best to advertise in, if you were to advertise for a partner or investor, and write an ad you’d want to use if you did decide to advertise for monetary help.

With a listing of all the options available to your needs, all that’s left is the arranging of these options in the order you would want to use them when the time comes to ask for money. When you’re researching these money sources, you’ll save time by noting the “contact” to deal with when you want money, and whenever possible, by developing a working relationship with these people.

In your documentation section, you should have a credit report on yourself. Use the yellow pages or check at the credit department in your bank for the nearest credit reporting office. When, you get your credit report, look it over ant take whatever steps are necessary to eliminate any negative comments. Once these have been taken care of, ask for a revised copy of your report and include a copy of that in your business plan.

If you own any patents or copyrights, include copies of these. Any licenses to use someone else’s patent or copyright should also be included. If you own the distribution, wholesale or exclusive sales rights to a product, include copies of this documentation. You should also include copies of any leases, special agreements or other legal papers that might be pertinent to your business.

In conclusion, write out a brief, overall summary of your business – when the business was started, the purpose of the business, what makes your business different, how you’re going to gain a profitable share of the market, and your expected success during the coming 5-years.

The last page of your business plan is a “courtesy page” listing the names, addresses and phone numbers of personal and business references – persons who have known you closely for the past five years or longer – and companies or firms you’ve had business or credit dealings with during the past five years.

And, that’s it – your complete business plan. Read it over once a day for a week or ten days. Take care of any changes or corrections, and then have it reviewed by an attorney and then, an accountant. It would also be a good idea to have it reviewed by a business consultant serving the business community to which your business will be related. Now you’re ready to have it printed and published for whatever use you have planned for it – distribution amongst your partners or stockholders, as the business plan for putting together a winning financial proposal, or as a business operating manual.

Print it out in good quality paper. Go to a stationery store, and pick up an ordinary, inexpensive bind-in theme cover for each copy of your business plan. Have the holes punched in the pages of your business report to fit these binders and then slip each copy into a binder of its own.Now you can relax, take a break ant feel good about yourself. You have a complete and detailed business plan with which to operate a successful business of your own. A plan you can use as a basis for any financing proposal you may want to submit. And a precise road-map for the attainment of real success.

 

Searching for inbound links?

Want to improve your ranking on Google? Are you looking for a solid, reliable method to consistently build large numbers of inbound links over time?

You’ve come to the right place. Read on…

I have been working on my website for three years now. When I started, I had no inbound links. I was getting traffic from MSN and a little from Yahoo but none from Google.

Today most of my traffic comes from Google. As you know inbound links are important in the Google “algorithm.” It was part of Larry Page’s thesis when he started his search engine experiment.

I’ve tried a lot of different ways to build links. And, after three years, I’ve concluded that the best method is publishing articles through places like Ezinearticles and Isnare.

1. Keywords

Go to SEO Book.com. You’ll find a free keyword tool. Play around with it. Find some keywords that are popular to your subject area. Use them for topics. Work the keyword in a number of times in the article. Use it in the headline.

2. Titles

Article titles or headlines are critical. One of my first articles that I published with Ezine had a very bland title. It got very few views and was published very few times. Then I read Rosalind Gardner’s “Super Affiliate Handbook” and everything changed. She has a great piece on creating interesting article titles. She calls it “The ‘Secret’ Ingredient Every Article Needs.”

Use numerals in the titles. For example, “8 ways to…” or “7 tips to….” And use words like “avoid,” “how to,” “tips” or secrets”. You can probably find some sources on the internet with ideas on headline writing.

Creating snazzy titles is “must know” information so don’t neglect it.

3. Use Proper Grammar and Punctuation

You want webmasters to pick up your articles and post them on their websites and blogs. They may be turned off by bad grammar or incorrect punctuation. Your article will reflect on their site. So make it look good. Use Microsoft Word or WordPerfect and keep the spell checker and grammar checker on at all times.

4. Proofread

James Michener used to say he was not a great writer but he was a great proofreader. After your article is finished, print it out. It is much easier to spot errors on the printed page. Get a red pen. Read the article slowly and carefully. Pretend you are someone else. A competitor, for example. She would find errors in your text. You can do the same. Fix them.

5. Article Submission

There are hundreds of places to submit your article. My current favorites are Ezinearticles.com and Isnare.com.

Ezinearticles has a minimum word requirement of 250 but is very strict about its editorial guidelines. I have published articles at Ezinearticles.com and each article gets a PR (page rank) 2 from Google. This is good. Very good actually. And Ezinearticles is basically the Harvard Law Review of article publishing.

Isnare.com has a minimum word requirement but is much more relaxed editorially. I find I can publish more articles for my time with Isnare even with the higher word requirement. With Ezinearticles I am continually rewriting to meet their strict standards.

There are many other article repository sites and you can find them with a simple search on Google.

6. Distribution

Just getting the article published in a repository is only half the battle. Some webmasters will pick up your articles from the repositories. But, ideally, you want the broadest possible distribution for your article because that way more webmasters become aware of it and publish it.

One way to do that is through “article announcement lists.” These are mostly Yahoo Groups. You can find them through a search on Yahoo. David Viney also publishes a list on page 159 of his very fine book “Getting to the Top on Google.”

For my purposes I have found I get the broadest possible distribution when I publish at Isnare.com. For a small fee ($2.00 per piece) they send the article out to gazillions of sites. And, I start noticing the inbound links multiplying more rapidly. So I pay the $2.00 and feel it is worth the money.

There are other methods of achieving broad distribution. There is software that Rosalind Gardner recommends and claims to use herself that does the same thing. It is rather pricey but if you are writing a lot of articles maybe it is worth the money

7. Resource Box

This is the area after the article where you can put your info. The article is your “give” and the resource box is your “take” as they say at Ezinearticles. There is a whole technology on how to write a concise effective resource box to maximize your return. You can find some great articles on it at Ezinearticles.com. Be sure to include one of the main keywords from your site in your link’s “anchor text.”

Conclusion

Article marketing can generate massive numbers of inbound links. A nice side benefit is that they will also bring you traffic. It takes some time to learn but it is a solid link building and marketing strategy.

Article submission service should be chosen in a professional way if you want to achieve professional results. Therefore either you have to rely on a SEO freelancer / SEO company or choose the best article submission service available on the market. So below you will discover the number 1 article distribution service I use as a SEO Article Marketer.

Article Submission Service: Why Jetsubmitter Is The Best On The Market?

Unlike other article submission services it doesn’t submit your article or spinned content in just 24 hours. As you know, this can only harm your current rankings online. Jetsubmitter article submission service provides all-in-one top notch tools with which you can create hundreds of unique versions from just one spinned article and submit them on the schedule you want: 10 submissions a day, 20 submissions a day or more/less. So in this way, Google will only love all article backlinks to your site.

What You’re Getting With Jetsubmitter:

– Article Spinning Software – that will create 100 unique versions from just one seed article.

– Submission to more than 473 Article Directories – To gain multiple quality backlinks that Google would love.

– Unique Article Variation Submission Scheduling Per Day

– Automatic Account Creation at Directories

– MASSIVE Results From Your Efforts On A Regular Basis – in this way, you will save a lot of time and money from spending on freelancer.

– FREE Jetspinner & Humanspinner Lifetime Access Included ($147 Value)

Conclusion:

I’ve tried many article submission software and services before, but I’ve chosen Jetsubmitter at last. This article submission service comes with all-in-one features and is really affordable for my budget. So I highly recommend only use this article distribution service.